Tanzania to spend $1m in US tourism promotion campaign

Tanzania plans to spend $1 million (Tsh1.2 trillion) on its first ever tourism-marketing campaign in the US, which will concentrate television and outdoor advertising. The campaign, being undertaken under the banner of “Tanzania, the Land of Kilimanjaro, Zanzibar and the Serengeti,” is expected to attract one million tourists annually.

President Jakaya Kikwete launched the campaign in major American cities when he attended the UN General Assembly recently. Television commercials will be aired on CNN, CNN Headline News, CNN Airport as well as CNN.com with the aim of persuading more American tourists to visit the country.

The campaign was launched to coincide with the ongoing campaign in the US to attract black American investors to participate the Eighth Leon Sullivan Summit to be held in Tanzania mid next year. More investments in the accommodation and transportation sectors are needed for Tanzania to attract one million tourists by 2010. This essentially means building more tourist hotels in Serengeti National Park and the northern tourist circuit of the country.

Minister for Natural Resources and Tourism Prof Jumanne Maghembe last week said the media campaign, together with a simultaneous Tanzania Travel Agent Specialist Programme offered by Travel Agent University, will help the country reach this goal by 2008. Tanzania currently receives 612,000 visitors per year. The marketing campaign in the US is also expected to increase the tourism annual earnings from $700 million to $1 million by 2010.

“Tanzania allows unconditional repatriation of net profits, dividends, royalties and foreign loan repayments to foreign investors in the tourism sector,” he said.

The East African
Apolinari Tairo Special Correspondent

TADI is here for you!

TADI ilizinduliwa rasmi Septemba 23, 2007 kwa makusudi ya kuwaunganisha watanzania wote waishio nchini marekani.

Viongozi wa muda wa TADI ni kama ifutavyo:

Yassin Njayagha - Rais
Deogratias Rutabana – Makamu wa Rais
Augustino Malinda – Katibu Mkuu
Shaban Mseba – Katibu Mkuu msaidizi
Jacquline Abebe – Mweka Hazina
Mayor Mlima – Mweka hazina msaidizi

Wakurugenzi wa Bodi:

Miraji Malewa
Mobhare Matinyi
Mary Mitchell
Namtasha Bunting
Bernard Mgawe
David Mushi
Michael Chiume